Our newsletter delivers worse over time
Unprocessed bounces erode your sending reputation. Mailbox providers track how often you keep mailing dead addresses.
support/email-aflevering/nieuwsbrief-bounces-verwerkensteps: 4
Try this first
- Inside your newsletter tool, mark addresses that hard-bounce as inactive. Stop mailing them.
- Also retire addresses that have not opened for months. A clean list outperforms a big list.
- Set automatic exclusion thresholds; most tools can drop addresses after X bounces.
- In your last mail to inactive readers, tell them explicitly you will unsubscribe them; sometimes that revives them.
When to bring us in
Tangled list history or an older sending system without bounce handling? We can migrate you to a setup that handles it properly.
See also
- Our emails land in spam for some recipientsAlmost always an SPF, DKIM, or DMARC setting that is wrong or missing, or a sender name that mimics a well-known brand.
- Someone reports receiving phishing emails "from us"Read: spoofing. Someone is abusing your sender name, not necessarily your actual mailbox.
- An email bounces (NDR): delivery failedThe NDR text usually states the exact reason. Reading it is step one.
None of the above fits?
Describe your situation below. We pass your input plus the steps you already saw to our AI and return tailored next-step advice. If it's too risky to DIY, we'll say so.
Or skip the DIY entirely
Our Managed IT clients do not look these things up. One point of contact, a fixed monthly price, resolved within working hours.