Should we get a dedicated IP or stay on shared?
Dedicated IP gives you reputation control, shared leans on the neighbours. Under ~50k mails per month, dedicated is usually too expensive.
support/email-aflevering/dedicated-vs-shared-ipsteps: 4
Try this first
- Under 50k/month: stay on shared, pick an ESP with solid reputation
- Above 50k/month: consider dedicated for control
- Dedicated needs warming and consistent volume
- Irregular sends on dedicated hurt your own reputation
When to bring us in
When in doubt, ask the ESP for their shared-IP reputation numbers before switching.
See also
- Our emails land in spam for some recipientsAlmost always an SPF, DKIM, or DMARC setting that is wrong or missing, or a sender name that mimics a well-known brand.
- Someone reports receiving phishing emails "from us"Read: spoofing. Someone is abusing your sender name, not necessarily your actual mailbox.
- An email bounces (NDR): delivery failedThe NDR text usually states the exact reason. Reading it is step one.
None of the above fits?
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Or skip the DIY entirely
Our Managed IT clients do not look these things up. One point of contact, a fixed monthly price, resolved within working hours.